# Development of an e-commerce platform

> We built a new e-commerce platform for Tollans Fisk, a Gothenburg seafood wholesaler, with product catalogue, order management, and wholesale-specific integrations.

**Kund:** Tollans Fisk

**Publicerad:** 2023

**Källa:** https://www.fiive.se/en/work/ecommerce-website

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## Challenge

Tollans Fisk, a seafood wholesaler based in Gothenburg, wanted to improve its online presence and make it easier for customers to shop seafood products online.

## Solution

We developed a new e-commerce platform focused on a smooth shopping experience and clear access to information about their range of sustainable, classic, and modern seafood products.

We also implemented SEO strategies to increase visibility and drive more traffic to the website.

The platform was built on WooCommerce with a product catalogue and order management suited to wholesale rather than consumer sales. Klarna was connected as the payment solution at checkout.

You can visit the final result at tollansfisk.se

## Outcome

- A clearer product structure and a simpler checkout flow for wholesale customers.
- SEO work on category pages, product pages, and technical foundations.
- A stable platform that made it easier for the team to continuously update assortment and campaigns.

## Tech

## Next steps

Want to improve your e-commerce business or build a new platform? [Contact us](/en/contact) and we’ll set up an intro call.