Tollans Fisk
Development of an e-commerce platform
We built an e-commerce platform for Tollans Fisk, a Gothenburg seafood wholesaler, with product catalog, order management and wholesale-specific integrations.
Read case studyE-commerce development in Gothenburg
Are you running WooCommerce or Shopify and finding that orders, inventory and finance systems do not communicate? We build integrations and automations that connect the systems — so your time goes into selling, not administration.
WooCommerce and Shopify — from storefront to back office
We build and develop WooCommerce and Shopify stores for e-commerce companies in the Gothenburg region. From a new storefront to integrations with ERP, warehouse and finance systems — with a focus on reliable operations and automating work that would otherwise take time.
AI in Your Webshop
We build AI features directly into your webshop — customer service, product recommendations, and automated answers connected to your processes and data sources.Custom Integrations
Connect your webshop with Fortnox, ERP systems, or other tools you use. We build integrations that automate inventory management, order flows, and accounting - so you avoid double work.WooCommerce & Shopify Stores
Need a reliable webshop? We build both simple and more advanced solutions on WooCommerce and Shopify. We adapt the solution to your volume, systems and margins.E-commerce Automation
Automate what takes time: order confirmations, abandoned cart reminders, inventory warnings, and customer communication. We help you save time on repetitive tasks so you can focus on growing.
Previous projects
A useful starting point - Does this sound like your situation?
The first delivery becomes easier to scope when it starts with a specific operational bottleneck.
Orders require manual work after checkout
Order, inventory, shipping and accounting data is moved by hand or corrected later because the systems do not share the same information.
An automated order workflow across systems
The platform is blocking the next business need
New markets, prices, customer types or product workflows require custom behavior that the standard theme and apps cannot handle well.
A prioritized technical path forward
Customer service lacks a single source of information
Answers about products, deliveries and returns live in several systems. The team searches for information while customers wait.
Useful information in the right channel
Technology for E-commerce
Drawing on our experience in SaaS development and AI, we build systems that handle traffic peaks and grow with your product range. Here is how we help e-commerce companies.
System Integrations That Save Time
We connect your webshop with Fortnox, your warehouse and other tools so order and customer data update automatically. This reduces manual work and the risk of errors.
AI-Driven Customer Service
Let an AI chatbot answer common questions about products, delivery times, and returns - even at 3 AM. With RAG technology, the bot can give precise answers based on your product catalog.
Personalization That Increases Sales
Show the right products to the right customer. With machine learning, we analyze customer behavior and create personalized recommendations, dynamic pricing, and targeted content that boosts conversion.
Automated Order Management
From order to delivery without manual work. We automate order confirmations, warehouse picking, freight bookings, and customer updates. Fewer errors, happier customers, and more time for you.
Data-Driven E-commerce
Get control of what's actually happening in your store. We build dashboards and analytics tools that show real-time data on sales, customer behavior, and profitability per product. Make better decisions, faster.
Performance That Delivers Results
We optimize loading times, the mobile experience and the checkout flow to reduce drop-off and improve conversion.
Why Work With Us?
We come from the SaaS and AI world and bring that expertise into e-commerce. This means smarter solutions, more automation, and system integrations that solve real problems.
AI and automation, not just a webshop
While many settle for a standard store, we build e-commerce that does more of the work itself. We have implemented AI chatbots, built SaaS platforms, and automated complex processes — and bring that experience into your store.Local, But With Global Reach
We are based in Gothenburg and can work closely with your team on site or remotely. As a smaller team, we give every project high availability and clear ownership.Long-Term Partnership
We build solutions you can maintain for years, not quick hacks. We work with many of our clients year after year.Straight to the Point
We say it like it is. If something isn't needed, we say so. If you need to invest in something, we explain why and what it gives you.
Related services - How we build e-commerce solutions
E-commerce is often about connecting store, warehouse and finance — and automating the flows in between. These are the services that most often go into that kind of project, and a neighboring sector we also work in.
Explore e-commerce and automation
Selected articles about AI, automation and the processes behind scalable digital products.
From AI PoC to Production: What It Takes to Succeed
Most AI pilots stall before production. What it takes to move an AI PoC into a stable, secure, business-ready system, from MLOps to change management
Read moreHow much does it cost to develop software? 2026 price guide
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How RAG and graph databases are revolutionizing document search in large enterprises, and what it means for building smarter knowledge retrieval systems.
Read moreBefore we start Frequently asked questions about e-commerce development
Answers to common questions about scope, existing systems and the first delivery.
Do you work with both Shopify and WooCommerce?
Yes. The choice depends on your catalog, internal systems and level of customization. We can build a new store, develop an existing one or focus on the integrations around the platform.
Can you connect the store to inventory and accounting systems?
Yes. We map which system owns each type of data and build flows for orders, inventory, customers, shipping and accounting. Monitoring and error handling are part of the approach for production-critical flows.
Do we need to replace our e-commerce platform?
Not necessarily. The main bottleneck can often be solved with an integration, a standalone service or a focused rebuild. We recommend changing platforms only when the benefit justifies the cost and risk.
How do you start an e-commerce project?
We start with the workflow that affects the customer experience or internal workload most. It might be checkout, order to warehouse or recurring support. We then scope a first delivery with a measurable outcome.
Tell us what you want to build.
Tell us briefly what you want to solve: product, automation, integration or something else. We reply within one business day with an assessment and a suggested first step. If we're not a fit, we'll say so.
Offices
Masthamnsgatan 3
413 27 Gothenburg